PROJECT: NIGHTLYTES AD
AGENCY: MARS USA
CLIENT: PEDIALYTE
CD/AD: JANET UPTAIN / AL HAZEN |
We took the supplied
photography, retouched and extended the background, created nighttime lighting, retouched and added the bottle,
and created the sparkle effect to represent the electrolytes found in the product. Then we designed and
produced generic drink labels for use in another execution. After multiple variations of lighting effects and
style, our electrolytes sure needed replenishing. |
