After sitting down with Campbell-Ewald for a SPINS angle study session of the 2011 Silverado Heavy Duty, they decided to use us for the final images. The Chicago Auto Show was rapidly approaching, and CE had only 7 days to crank out 5 major images and a 3D type logo. High volume, high quality, short timeline - our specialty. Starting with angles already established from the earlier SPINS session, we were able to jump right into background environments and lighting. After some back and forth tweaks on lighting and reflections, we were ready to composite vehicles into the final scenes. Then we rendered and finalized the logo to complete the set. After this project everyone was ready for a heavy duty vacation.